We are a passionate group of idealists, futurists, and experts, dedicated to the mission of non-urban regeneration. We seek to build a deeper connection with nature, ourselves, and the communities around us by using creative spaces in non-urban areas to express artistic creativity, promote natural healing, foster social innovation, and support sustainable entrepreneurship. Our team has significant experience in urban planning, policy development, territorial research, and creative business. We understand that times of transition require radical change and believe that by creating more creative spaces outside cities, we can contribute to a more sustainable and balanced society. In addition to our core team, RR has an extensive global network of experts we collaborate with to achieve our mission.

Mirik Milan

Board member

Mirik Milan

Board member
Mirik Milan is a global thought leader on night-time governance and co-founder of VibeLab, an international agency driving research, strategy, and policy innovation around life at night. As one of the world’s first Night Mayors and the architect behind Amsterdam’s transformation into a model for vibrant, economically thriving nightlife, Mirik’s work has inspired similar positions in major cities including New York, Paris, and London. Since its founding in 2018, VibeLab has worked in over 60 cities worldwide, developing night-time economy strategies, conducting groundbreaking research, and fostering collaboration between governments, creatives, and communities. Their signature project, Creative Footprint (CFP), measures the cultural impact of nightlife in global cities such as Berlin, New York, and Tokyo. Mirik continues to advocate for inclusive and sustainable cities after dark—bridging data, culture, and governance to help urban life flourish 24 hours a day.

Emma Collins

Board member

Emma Collins

Board member
Emma Collins is a project manager in the arts and heritage sectors with extensive experience in developing, funding and delivering complex projects. She started her career in finance before deciding to pursue her true interests. She has spent several years leading large-scale projects focused on adaptive reuse of heritage in the UK. She also works with the Europeana Foundation in The Hague on project management and new business development. Emma is a trustee of Europa Nostra UK, which is the UK chapter of Europa Nostra. She holds a BA in Art History and Economics from Stanford University and a MA in Contemporary Art from the Sotheby’s Institute of Art London. Emma is based in Delft and has amassed an extensive collection of Delft Blue ceramics.

Fenno Verdaasdonk

Board member

Fenno Verdaasdonk

Board member
Fenno works at the intersection of creativity and impact strategy. With a background in brand and partnerships, he focuses on the big friction points of our time: climate, inequality, identity, and the economic systems that shape them. His global experience spans creative direction, marketing & communications, and integrated business development – all shaped by a commitment to a regenerative future. Fenno has worked across governance, technology, and the UN Sustainable Development Goals, bridging innovation, policy, business and ESG. In Director roles, he has grown purpose-led cultures while leading diverse teams with empathy and trust. Alongside this, he holds advisory roles in music, spoken word, media and politics. Fenno works with those who believe change can be both strategic and deeply human.

Ella Overkleeft

Founder & Director

Ella Overkleeft

Founder & Director
Ella Overkleeft is concept developer, curator and consultant. Born and raised in the city, but always with a rural dream: a space in nature where art, science, and spirituality meet in a new economy. With a background in Social Sciences and Cultural Entrepreneurship, Ella has worked with social innovation in various locations across Europe in the field of policymaking, urban planning and events. She is the co-founder of The Night Mayor Foundation in Amsterdam and recently left her job at The European Network of Independent Cultural Centres: Trans Europe Halles to launch the cultural enterprise Rural Radicals. Ella has a holistic view to foresee societal trends and craft creative solutions. ‘Inspiration brings the responsibility to create’ is her credo.

Mieke Renders

Ambassador

Mieke Renders

Ambassador
Mieke Renders is a renowned Rural Radical who draws from a wealth of experience in physical anthropology and arts management. She held various positions, such as curator, project manager, General Manager of the Flemish Cultural Center ‘De Brakke Grond’ in Amsterdam, and cultural attaché for Flanders House in New York. Together with her sister, Mieke now runs the Not Quite Café Bistro in the Swedish countryside, in a repurposed Old Paper Mill in Fengersfors. At the café, she creates new concepts that fuse food, innovation, and circular economy. Networking is her forte, which she developed further as the Managing Director of the European network of independent cultural centers: Trans Europe Halles. Mieke is a fervent advocate of the independence of cultural operators, and works to help them network and self-organize to maximize their impact.

Andrea Fulgenzi

Ambassador

Andrea Fulgenzi

Ambassador
Specialized in co-creation and multilevel governance policies to facilitate sustainability transitions, Andrea is a PhD candidate in Economic Geography at Gran Sasso Science Institute. Based in L’Aquila, Italy, he works with “inner areas” municipalities to fight against depopulation through youth engagement and socio-cultural initiatives. Additionally, Andrea is the Research Coordinator of TWM Factory, a Rome-based studio that supports young professionals in the Cultural and Creative Industry. His transdisciplinary background allows him to carry out knowledge management and curatorial research activities, particularly focusing on queer artistic expressions and bottom-up/culture-led urban regeneration practices in Rome.

Giulia Gotti

Ambassador

Giulia Gotti

Ambassador
Giulia is a content writer, web editor and community builder who has been previously working with culture-led entrepreneurial spaces, non-formal education, as well communication strategy and brand management. With a personal drive towards grassroots cultural centers, she took part in the development of several creative spaces based in repurposed buildings across Italy, Central Europe and Scandinavia in collaboration with local NGOs – venturing as well to non-urban contexts. Originally from Italy, Giulia has a background in Literature and she is currently studying a Master’s degree in ‘Cultural Encounters and Communication’ at Roskilde University, Denmark; she is interested in mobilities paradigms, the human drivers behind the ecological transition and culture-led rural development.

Dimitris Manoukas

Research lead & Consultant

Dimitris Manoukas

Research lead & Consultant
Dimitris Manoukas is a cultural and community manager and social researcher. He has always been fascinated by storytelling, which is why he studied Comparative Literature and Cultural Theory. Hoping to see his favorite stories turn into reality, he moved from humanities to social sciences by pursuing a master’s degree in Cultural Management and Communication. Having experienced the educational and cultural sectors in London and in Athens he discovered that a creative hub is the best way to blend multiple narratives together and unlock their empowering dynamics. He has worked as a community manager and digital branding consultant and has written about art, pop culture, communities, and queerness. Feeling old enough, he decided to start a PhD on sustainable youth employment and engagement policies in peripheral areas, instigated by hubs and coworking spaces. He remains a listener of stories at heart and loves to dive into the unimaginable depths of the web.

Ambassadors

Every country and even region has its own context and policies. Through our workshops we learn how to navigate the different territories, and in order to get a full picture, we collaborate with local ambassadors. They are the eyes and ears of RR when it comes to trends in the field of culture-driven rural development and most importantly: help to start spaces in their country.